Content Strategist
Semos Cloud · Skopje
Job description
About the role
Semos is hiring a Content Strategist to own its content engine, covering both the core content business and awareness experiments. The role is split roughly 70/30: the main part builds the content architecture, SEO and AEO, executive ghostwriting, newsletters and performance reporting; the other part owns one awareness experiment per quarter, a creator partnership and a short-form video. It suits someone who can run both plays.
Key responsibilities
- Content strategy across blogs, the HR Navigator newsletter, the Semos website, LinkedIn and campaign surfaces
- SEO and AEO architecture so Semos is cited by AI systems when enterprise HR leaders search for topics such as employee listening and workforce intelligence
- Executive thought leadership ghostwriting, starting with one executive on LinkedIn
- End-to-end hero assets: brief, outline, draft, QA, publish, distribution and sales handoff
- Monthly content performance reporting and quarterly plan refinement
- Cross-team coordination with sales, customer success, product marketing and partnerships
- Own one awareness experiment per quarter with a dedicated budget, including creator-led explainers, short-form video series, product moments and creator partnerships
Required profile
- Five to eight years in B2B content, SEO or content marketing at a SaaS company, with long-form that ranks and performs
- Written in someone else's voice at a level that passes one round of edits
- Owns a CMS, a performance dashboard and a quarterly reporting cadence
- Thinks architecturally about content (hub pages, clusters, internal linking, schema, question-based headings)
- Good judge of talent, able to brief freelancers and agencies and write tight briefs
- Writes cleanly in American English, with short sentences and no corporate fluff
- Calibrated for enterprise audiences such as CHROs and Chief People Officers
Required skills
- Webflow or an equivalent CMS
- HubSpot or an equivalent marketing automation platform
- Ahrefs or SEMrush, Google Analytics 4 and Search Console
What we offer
- Budget and authority to run awareness experiments
- A marketing team of five who give honest feedback
- Direct access to real customers, sales calls and product roadmap conversations
- Direct partnership with the CEO on his thought-leadership platform
- Real decision-making authority
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Semos Cloud
Skopje