Brand Manager (Crafts) – DTC E-commerce, 100% Remote EU

About the role

Foxelli, a D2C e-commerce group with ten years of history and brands generating over $20M annually, is hiring a Brand Manager to own This Month's Craft, a monthly craft subscription box with Creative and DIY tracks. The role is 100% remote and based on a contract/freelance agreement; the recruiter is based in the Eastern European Time Zone (UTC+2/3) and expects availability for at least 5 hours of typical working hours there.

Key responsibilities

• Find, test and approve crafts, own the box pipeline for both tracks, and plan the box calendar balancing variety, seasonality and difficulty within the cost-per-box target.
• Order samples, make every kit yourself and judge its difficulty, instructions and quality; catch problems before a box ships.
• Analyse customer acquisition, the cancellation flow, failed-payment recovery and customer feedback, and turn recurring ticket themes into fixes.
• Own churn as the main KPI, and work with performance marketing on channels and first-box offers while protecting acquisition quality.
• Keep the subscription running smoothly, including the cancellation flow and failed-payment recovery.

Required profile

• 1+ year in consumer product development, merchandising or brand management, ideally with craft kits, hobby products or subscription boxes.
• A track record of products chosen or developed, with customer response data such as ratings, sell-through, repeat purchases and returns.
• A hands-on maker who can craft and judge kits.
• Supplier experience: sourcing samples, negotiating and working to cost targets and lead times.
• Decisions based on customer reviews and feedback, not personal preference.
• Ability to drive work through marketing, CS, design, inventory and operations without being chased.
• Comfort with numbers, such as reading a retention table.
• Clear written and spoken English.

Nice to have

• Experience running a subscription box.
• Experience writing craft instructions.
• An active presence in craft communities or social media.
• Shopify experience and spreadsheet analysis skills.

The process involves a simple application form, a short guided video interview and a conversation with the manager. The fee is up to €2,300 after taxes, depending on skills and experience.