Email Marketing Specialist (Lifestyle Brands) – Part-time

About the role

Adfix, a digital agency that partners with U.S. lifestyle brands, is seeking a part‑time Email Marketing Specialist. You will design, build and continuously improve email campaigns that are on‑brand, culturally relevant and commercially effective.

Key responsibilities

• Develop and execute email marketing campaigns using Klaviyo, including flows, campaigns, segmentation and A/B testing.
• Leverage AI tools to generate copy variations, analyze performance patterns and brainstorm new campaign angles.
• Optimize email performance by tracking click‑through rates, conversions and retention metrics and iterating based on data.
• Ensure all communications stay on‑brand and culturally relevant for U.S. fashion, beauty and outdoor‑lifestyle audiences.
• Collaborate with creative strategists, designers and media teams to produce high‑quality email assets.

Required profile

• Native‑level English writing and editing abilities.
• Deep familiarity with U.S. fashion, beauty or outdoor‑lifestyle brands.
• Proven experience designing and managing Klaviyo email flows and campaigns.
• Portfolio demonstrating successful email work for fashion or lifestyle clients.
• Analytical mindset with ability to track KPIs and improve performance.

Required skills

• Klaviyo
• Shopify
• Basic HTML/CSS for email