Senior Influencer Marketing Manager (Performance)

About the role

Ruby Labs is looking for a Senior Influencer Marketing Manager to build influencer marketing as a new performance channel for one of its core D2C subscription products, which has already reached over 100 million users through paid ads. The role is performance-based, reporting to the Head of User Acquisition, and covers Europe, Latin America and Asia. It suits someone who thrives in a fast-paced environment and owns the channel's data and metrics.

Key responsibilities

• Build influencer marketing from scratch: define markets, platforms, creator tiers, deal models and budget in a written plan, launch campaigns within the first month and scale the ones that pay back.
• Find and qualify creators on TikTok, Instagram and YouTube in the three regions, build a network of creators and agencies, and negotiate flat fee, CPA and hybrid deals.
• Manage the full deal cycle: outreach, contract, brief, content approval, publication and payment.
• Set up tracking with unique links and attribution, and be accountable for spend, subscriptions, CPA and ROI per creator.
• Report weekly with a clear decision to rebook, scale or stop, and keep a database of creators, prices and results.

Required profile

• 3+ years in influencer marketing with a performance focus, for D2C subscription apps, mobile apps or online products.
• Managed influencer budgets of $50K+ per month with measurable results; examples required.
• Hands-on experience in at least one region (Europe, Latin America or Asia).
• Experience sourcing and negotiating with creators directly, and with CPA and hybrid deals.
• Fluent written and spoken English.

Required skills

• Setting up tracking: links and attribution.
• Knowledge of TikTok, Instagram and YouTube rules for sponsored content.
• Nice to have: experience building a channel from zero, influencer platforms such as Modash, CreatorIQ or Upfluence, and products in health, education or self-improvement.

What we offer

• Remote work from anywhere.
• Large budgets and full ownership of a new channel.
• Competitive compensation, with a performance bonus tied to channel results.
• Company-provided equipment if needed.

Applicants must live within about +/- 4 hours of CET. The process includes a recruiter screening, a technical interview and a final interview.