Senior Media Buyer (Digital Advertising)

About the role

Optimumedia, a digital media agency in Skopje, is looking for a Senior Media Buyer to own and optimise live paid campaigns on Meta and Google for its diverse client portfolio. You will work closely with the strategy team to deliver measurable results and ensure rapid decision‑making in a small, collaborative environment.

Key responsibilities

• Build, launch and manage Meta Ads and Google Ads campaigns across multiple client accounts.
• Structure audiences, set budgets, monitor pacing and make real‑time adjustments.
• Test creatives and audience segments to obtain data‑driven insights.
• Analyse performance metrics (CPA, ROAS, CTR, conversions) and produce client‑focused reports.
• Collaborate with the strategy team to shape campaigns before they go live.
• Proactively identify issues and propose optimisation solutions.

Required profile

• Minimum 2 years of hands‑on experience managing paid media budgets.
• Proven expertise with both Meta Ads Manager and Google Ads.
• Comfortable using AI tools on a daily basis.
• Fluent in Macedonian and English.
• Certifications are a plus but not mandatory.

Required skills

• Meta Ads Manager
• Google Ads
• Audience segmentation
• Budget pacing and optimisation
• Data analysis (CPA, ROAS, CTR, conversions)
• AI tools for campaign management

What we offer

• Full‑time position based in Skopje, Monday‑Friday, with occasional remote work on request.
• Paid trial month at $850, followed by $1,000‑$1,400 monthly salary plus performance bonuses.
• Dynamic small‑team environment where your work directly impacts client results.