Google and Meta Ads Specialist

About the role

We are looking for a Google and Meta Ads Specialist to own and optimise live paid campaigns for our diverse client portfolio. You will work closely with our strategy team to launch, monitor and improve performance across Meta Ads and Google Ads platforms.

Key responsibilities

• Build, launch and manage paid campaigns on Meta Ads Manager and Google Ads.
• Structure audiences, set budgets, monitor pacing and make real‑time adjustments.
• Test creative assets and audience segments with a data‑driven approach.
• Report on key metrics such as CPA, ROAS, CTR and conversions, and recommend next steps.
• Collaborate with the strategy team before campaigns go live and proactively identify issues.

Required profile

• Minimum 2 years of hands‑on experience managing paid campaigns with real budgets.
• Fluent in Macedonian and English.
• Comfortable using AI tools on a daily basis.
• Certifications are a plus but not mandatory.
• Not suitable for candidates with only Meta or only Google experience or who require fully remote work.

Required skills

• Meta Ads Manager
• Google Ads
• AI tools for campaign optimisation

What we offer

• Full‑time position based in Skopje, Monday‑Friday with hybrid work after integration.
• Trial month salary of $900, followed by $1,500 per month (adjusted for experience and performance).
• Performance‑based bonuses.
• Opportunity to work in a small, impact‑driven team handling 40+ clients across six sectors.