Data Scientist – Media Effectiveness

About the role

DEPT®'s AI practice is looking for a passionate Data Scientist to design and deliver data‑driven solutions for media effectiveness. You will work with leading brands, applying advanced analytics, ML and AI to optimise media spend and marketing strategy.

Key responsibilities

• Design and implement Media Mix Models, incrementality studies and multi‑touch attribution solutions for client budgets.
• Build end‑to‑end scalable ML/AI systems, including training, deployment and monitoring on cloud platforms.
• Collaborate with engineers, consultants and client stakeholders in multidisciplinary teams.
• Translate complex model outputs into clear, actionable recommendations for senior marketing leaders.

Required profile

• MSc in a quantitative discipline such as Econometrics, Data Science, Applied Mathematics or Statistics.
• Hands‑on experience creating media effectiveness solutions (MMM, incrementality, attribution).
• Strong understanding of marketing strategy, media channels and customer journeys.
• Proven ability to communicate technical concepts to non‑technical audiences.

Required skills

• Python with libraries: scikit‑learn, pandas, NumPy, SciPy.
• SQL and experience with Snowflake, BigQuery or Redshift.
• Bayesian modelling and causal inference.
• Cloud platforms (AWS, Azure, GCP) and MLOps concepts.
• Version control (Git) and containerisation (Docker).