Marketing Specialist

About the role

The Marketing Specialist is a full‑time, on‑site position in Skopje, responsible for planning and executing marketing campaigns that support Luxolis’ robotics and automation solutions.

Key responsibilities

• Create marketing materials and manage the company’s online presence.
• Support events and trade shows, and collaborate with sales and technical teams to develop targeted messaging.
• Analyze campaign performance to optimize future efforts.
• Maintain brand consistency and conduct market and competitor research.
• Help position Luxolis as a leader in intelligent industrial automation.

Required profile

• Ability to develop and execute marketing strategies and campaigns, with basic knowledge of digital and content marketing.
• Strong written and visual communication skills for web, social media, and presentations.
• Experience conducting market research and translating insights into actionable plans.
• Capability to manage multiple projects, coordinate with cross‑functional teams, and meet deadlines.
• Bachelor’s degree in Marketing, Communications, Business, or related field, or equivalent practical experience.
• Interest in robotics, automation, AI, or industrial technologies; B2B or tech/industrial experience is a plus.

Required skills

• Social media management tools
• Email marketing platforms
• Analytics tools