Digital Marketing Specialist

About the role

We are seeking a Digital Marketing Specialist to join our marketing team. You will own the planning, setup, optimization, and analysis of paid digital channels, focusing on growth, sales, and profitability throughout the entire customer journey.

Key responsibilities

• Plan, set up, manage, and optimise Meta Ads and Google Ads campaigns across the full sales funnel, from acquisition to conversion and remarketing.
• Handle various campaign formats such as Search, Display, Shopping, Performance Max, and Remarketing.
• Monitor daily performance using metrics like ROAS, ROI, CPA, CPC, CTR, conversion rate, revenue, and cost per new customer.
• Allocate and optimise marketing budgets based on channel, campaign, audience, category, and product performance.
• Manage product catalogs, dynamic campaigns, and product segments, using tools such as ROI Hunter.
• Develop and test audiences, creative concepts, offers, formats, and strategies to continuously improve results.
• Plan and optimise programmatic advertising activities and explore new paid digital channels.
• Monitor SEO performance and collaborate with relevant teams to boost organic visibility.
• Prepare regular analyses, recommendations, and reports while identifying growth opportunities.
• Work closely with design, content, CRM, commercial, category, and analytics teams to align marketing activities with business objectives.

Required profile

• Hands‑on experience managing Meta Ads and Google Ads campaigns.
• Strong understanding of marketing across the entire sales funnel.
• Experience in e‑commerce or marketplace models and handling large product portfolios is a significant advantage.
• Ability to manage large budgets and multiple campaigns simultaneously.
• Strong analytical skills, commercial mindset, and ability to identify problems and propose solutions.
• Comfort working in a fast‑changing, dynamic environment.

Required skills

• Meta Ads
• Google Ads
• ROI Hunter
• Programmatic advertising
• SEO
• Product catalog management
• Dynamic advertising
• Feed‑based campaigns
• Attribution
• Conversion tracking
• Performance measurement

What we offer

• Opportunity to work on a complex, scalable in‑house product from scratch.
• Fast‑paced, corporate start‑up environment.