Marketing Content Writer

About the role

We are seeking a Marketing Content Writer to craft high‑impact copy for paid media and content strategy across our B2B tech clients. You will translate complex technology solutions into clear, conversion‑focused messaging that drives leads and builds authority for senior leaders.

Key responsibilities

• Write high‑converting ad copy for Google and Meta campaigns, including headlines, descriptions, and creative variations for A/B testing.
• Develop landing pages optimized for paid traffic with clear value propositions, structured messaging hierarchies, and compelling calls‑to‑action.
• Create email nurture sequences that move prospects through the funnel at the right pace.
• Produce LinkedIn posts for clients’ personal pages to build thought leadership and organic reach.
• Craft LinkedIn sponsored content that extends reach and drives clicks.
• Collaborate with paid‑media specialists to align copy with targeting, audience segments, and campaign objectives.
• Adapt tone, style, and messaging across different client brands and personas.

Required profile

• Sharp commercial instincts combined with strong editorial craft.
• Ability to think in funnels and write with precision.
• Understanding of hooks, clear value propositions, and effective CTAs.
• Experience translating complex B2B tech concepts into compelling copy.

Required skills

• Google Ads copywriting
• Meta (Facebook) Ads copywriting
• A/B testing of ad variations
• Landing page optimization
• Email nurture sequence creation
• LinkedIn post and sponsored content creation
• Collaboration with paid‑media teams