Marketing Manager

About the role

The Marketing Manager will lead the creation and execution of KFC Macedonia’s marketing strategies, driving brand awareness and restaurant traffic across the local market. This full‑time, on‑site position in Skopje focuses on planning promotional activities, managing digital and social media content, and ensuring consistent brand communication.

Key responsibilities

• Develop and implement integrated marketing campaigns that boost brand visibility and guest visits.
• Plan and execute local promotional activities and in‑store activations.
• Coordinate digital and social media content, including social channel management and content calendars.
• Analyze market trends, customer insights, and campaign performance to optimise initiatives.
• Collaborate with operations, finance, and external partners to maintain brand standards and effective activations.

Required profile

• Strong marketing and brand‑management experience, especially in campaign planning and local market positioning.
• Ability to work effectively in a multi‑ethnic environment and understand diverse customer segments.
• Proficiency in English, Macedonian and Albanian.
• Bachelor’s degree in Marketing, Business, Communications or a related field.
• Experience in retail, food service or fast‑moving consumer goods is preferred.

Required skills

• Social media management
• Online advertising
• Analytics tools