Store Manager – LEGO Certified Store (Skopje)

About the role

We are launching the first LEGO Certified Store in North Macedonia and need an experienced Store Manager to build and lead the new team in Skopje. You will be responsible for delivering the LEGO brand experience while achieving commercial targets.

Key responsibilities

• Drive sales growth by meeting targets for consumer sales, conversion rate, units per transaction and average transaction value.
• Ensure a premium brand experience through excellent customer service, store layout, cleanliness, merchandising and atmosphere.
• Manage NPS and mystery‑shopper results by coaching the team and implementing improvement actions.
• Recruit, schedule, train and develop store staff, maintaining compliance with policies and procedures.
• Oversee product availability, visual presentation and stockroom organization.
• Collaborate with central teams to localize marketing assets and support online sales for the Bulgarian market.
• Conduct market research, provide stakeholder feedback and travel for training in Hungary or Serbia as needed.

Required profile

• Degree in business, retail management or a related field, or equivalent experience.
• Minimum 3 years of experience in a store‑management role.
• Strong interest in innovative retail concepts and delivering a top‑tier brand experience.
• Proven leadership ability with a track record of developing and coaching staff.
• Basic financial competence for planning and reviewing performance.
• Full professional proficiency in English and willingness to travel.

Required skills

• Retail POS systems
• Loss prevention
• Cash management