Senior B2B Marketing Specialist

About the role

We’re looking for a Senior B2B Marketing Specialist who can turn strategy into real pipeline and revenue. The role focuses on connecting the right message to the right people at the right time and clearly articulating business value.

Key responsibilities

• Contribute to B2B marketing strategy aligned with revenue goals.
• Create and execute LinkedIn‑focused, multi‑channel campaigns that drive qualified leads.
• Translate complex IT and delivery capabilities into clear business outcomes.
• Manage campaigns end‑to‑end: awareness → MQL → SQL → sales handoff.
• Track and optimize KPIs such as engagement, leads, conversion, pipeline impact, and ROI.
• Build dashboards, analyze performance, and run experiments to improve results.
• Support sales with business‑focused messaging, collateral, and case studies.

Required profile

• 5+ years of B2B marketing experience, ideally in tech, SaaS, consulting, or IT services.
• Strong experience with LinkedIn content and campaigns (organic & paid).
• Proven ability to create business‑oriented, value‑driven marketing.
• Solid understanding of IT services, delivery models, and how technology creates business value.
• Analytical mindset; comfortable with CRM, analytics, and performance reporting.
• Excellent written and spoken English and a proactive, team‑first attitude.

Required skills

• LinkedIn organic and paid campaign management
• AI content creation and optimization tools
• Canva or similar design tools
• CRM systems
• Analytics platforms for performance reporting