Senior Marketing Specialist

About the role

Avenga is seeking a Senior Marketing Specialist to support the Head of Marketing in executing go‑to‑market strategies for priority verticals such as Consumer & Industrials, BFSI & TMT. You will work in a fast‑paced technology environment, collaborating with commercial, sales and delivery teams to strengthen the brand and generate qualified pipeline.

Key responsibilities

• Support planning and execution of marketing campaigns for selected verticals.
• Drive brand awareness, demand generation, and account‑based marketing initiatives.
• Create and coordinate marketing content across digital channels.
• Organise and support industry events, webinars, conferences and sponsorships.
• Align marketing activities with business goals by working closely with sales and internal stakeholders.
• Monitor campaign performance and identify improvement opportunities using marketing and CRM tools.
• Stay up‑to‑date with the latest marketing trends and AI‑powered tools.

Required profile

• 5+ years of marketing experience, preferably in IT services, technology or another B2B environment.
• Proven track record of planning and executing successful marketing campaigns.
• Strong analytical mindset with a data‑driven approach to decision‑making.
• Excellent communication and stakeholder‑management skills.
• Ability to manage multiple projects in a dynamic, fast‑paced environment.
• Professional fluency in English (C1) – written and spoken.

Required skills

• Experience with marketing automation platforms.
• Proficiency in CRM systems.
• Knowledge of marketing analytics tools.
• Advanced use of Microsoft Office.
• Familiarity with AI‑powered productivity and marketing tools.