Marketing Specialist - Remote

About the role

We are looking for a growth‑focused digital marketer with strong PPC expertise to plan, launch, manage and optimise campaigns across multiple channels. This full‑time remote role works with Scopic’s global software brand and its digital‑marketing agency, Scopic Studios.

Key responsibilities

• Independently plan, launch, manage, and optimise PPC campaigns across Google Ads, paid social, display, and remarketing.
• Analyze campaign and funnel performance to identify opportunities to improve lead quality, conversion rates, acquisition costs, and return on investment.
• Plan, implement, and track digital marketing campaigns including email marketing, social media, content, and paid campaigns.
• Develop and execute growth experiments across paid advertising, landing pages, email marketing, content, social media, and other relevant channels.
• Conduct market, audience, keyword, and competitor research to identify new acquisition and growth opportunities.
• Write, proofread, and edit SEO‑driven content independently.
• Brainstorm and develop creative marketing campaigns for both Scopic and Scopic Studios clients.
• Optimise web content and campaigns for visibility, engagement, and conversion.
• Collaborate with cross‑functional teams to coordinate brand awareness and marketing efforts.
• Manage multiple projects in parallel while ensuring quality and timely delivery.

Required profile

• 4+ years of hands‑on digital or growth marketing experience across multiple channels.
• Strong practical expertise in PPC with proven experience managing Google Ads, Meta Ads, and other paid campaigns.
• Proven experience scaling PPC campaigns with clear, data‑backed results.
• Demonstrated ability to improve metrics such as qualified leads, conversion rates, cost per acquisition, ROAS, or revenue.
• Analytical mindset and problem‑solving skills to identify challenges and propose data‑driven solutions.
• Experience designing, prioritising, and evaluating marketing experiments.
• Deep understanding of the complete acquisition funnel from traffic generation to lead nurturing.
• Ability to identify the main growth constraint and recommend practical, prioritized solutions.

Required skills

• Google Ads
• Meta Ads
• Paid Social platforms
• Display Advertising
• Remarketing
• Email Marketing
• SEO content creation
• Market research
• Keyword research
• Competitor research
• Landing page optimisation
• Data analysis